The APR credential certifies your drive, professionalism and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. If you are interested in pursuing your APR, join us to learn the value of APR, how to get started and what the process involves.
Accreditation distinguishes public relations professionals from other practitioners. APRs have proven their expertise and experience in a written exam and before a panel of Accredited public relations professionals. The APR is used as a screening criterion for hiring and professional advancement and research has shown accredited practitioners earn more money than their unaccredited counterparts. Many public relations professionals pursue accreditation for professional growth or personal satisfaction because it sharpens their knowledge and reflects their commitment to lifelong learning, professional ethics and best practices. Practitioners who are involved in the professional practice of public relations, or in the teaching or administration of public relations courses in an accredited college or university are eligible to seek Accreditation. Nonmembers are also welcome to apply. Military and armed forces civilian public affairs practitioners also are eligible to pursue the APR+M credential. To earn the APR+M, practitioners must meet the APR standards and additional requirements that demonstrate knowledge, skills and experience unique to military public affairs. Learn more: https://accreditation.prsa.org/