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APR Information Session

Tuesday, May 28, 2024, 8:30 AM until 10:30 AM Eastern Time (US & Canada) (UTC-05:00)
DNREC - Abessinio Stadium
1 Saint Rocco Way
Wilmington, DE  19802
Additional Info:
Registration is required
Payment In Full In Advance Only
No Fee

Join us to learn about the APR process and get started!

The APR credential certifies your drive, professionalism and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. If you are interested in pursuing your APR, join us to learn the value of APR, how to get started and what the process involves.

This session will be led by PRSA Delaware's APR Chair, Nikki Lavoie! 
Nikki Lavoie is a nationally accredited public relations professional and marketing communications leader. She has helped drive successful communication strategies for corporate and government organizations throughout her 20-year career. Nikki is currently the chief communications officer for the Delaware Department of Natural Resources and Environmental Control. Prior to joining DNREC, Nikki worked in higher education finance as the corporate communications director for Navient and Sallie Mae. Previously, Nikki managed strategic communications for the Delaware Economic Development Office. Before that, she was an assistant vice president at Bank of America. Earlier in her career, she wrote for Delaware Today magazine and the Delaware State News. In 2012, Nikki successfully earned the Accredited in Public Relations (APR) credential. She is a past president of the Public Relations Society of America, Delaware. She currently serves as the APR chairwoman for the chapter. Nikki earned her bachelor’s degree in communication and English and a MBA from the University of Delaware.

Accreditation distinguishes public relations professionals from other practitioners. APRs have proven their expertise and experience in a written exam and before a panel of Accredited public relations professionals. The APR is used as a screening criterion for hiring and professional advancement and research has shown accredited practitioners earn more money than their unaccredited counterparts.  Many public relations professionals pursue accreditation for professional growth or personal satisfaction because it sharpens their knowledge and reflects their commitment to lifelong learning, professional ethics and best practices.

Practitioners who are involved in the professional practice of public relations, or in the teaching or administration of public relations courses in an accredited college or university are eligible to seek Accreditation. Nonmembers are also welcome to apply. 

Military and armed forces civilian public affairs practitioners also are eligible to pursue the APR+M credential. To earn the APR+M, practitioners must meet the APR standards and additional requirements that demonstrate knowledge, skills and experience unique to military public affairs. 

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